{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of high-end brands drive exposure with social media sites advertising and marketing, star collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products have not transformed much in decades; it does not have TikTok, and does